Where Disruption
Takes Flight


Designers, engineers, and entrepreneurs gather here.

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Backed by American Family Insurance and dedicated capital.

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Part Start-up studio. Part investor.

Tenney 110 builds, buys, and powers the growth of companies solving real problems in insurance-adjacent spaces. With the success and strength of the American Family Insurance Enterprise to back us, we are driven to unite thinkers and doers with opportunities to build and impact the future of homelife.
Let’s get to work, together.
Tenney 110 Carat

Our Portfolio

Today’s risk industry is faced with a myriad of complex challenges. Opterrix informs and streamlines time-sensitive decision making throughout the insurance value chain.

HomeGauge® provides leading edge home inspection software and internet tools that inspectors use to deliver comprehensive and easily accessible property information to home and commercial buyers, sellers, and real estate professionals.

Spark of Innovation

Spark of Innovation

Headquartered in Madison’s Spark building, we connect with partners and teams across the US. We seek sharp minds, diverse ideas, and shared passion for growth. Inspired and supported by a Fortune 250 company, we have the capital needed to power long-term trajectories and transformative solutions that improve people’s lives.

We are entrusted to build a network of Portfolio Companies and rocket the Enterprise into the next century as an insurer, protector, and advocate.

Is this your idea of work and fun? Let’s talk.

Join Our Team

Are you a passionate, entrepreneurial-minded thinker that thrives on imagining, testing, and building projects from start to finish? Tenney 110 might be your perfect fit.

Awarded Top Marks in Industry Report

“The breadth of innovation capability of the Enterprise and Tenney 110
are matched only by the top 2% of global insurers.”

Ninety Innovation Group ninety.com